Redesign of the products and revision of the company‘s corporate identity followed by the redesign of the company website.
From the regional chemistry shop to an international chemistry plant
For over 50 years Geiger Chemie GmbH has belonged to the most competent contact partners for painting contractors in Europe when high-quality and efficient chemistry solutions are concerned. As a family company, Geiger Chemie offers a fair, friendly and constructive partnership. The transparent and open communication is still today an integral part of their corporate philosophy.
Also for these reasons the products are only distributed through commercial agents who provide a competent customer advisory service and support, and who know exactly the requirements of the wholesale trade for painting contractors, of painter collectives and of the specialized trade. But even more important: they have always an open ear for the challenges of the painting contractors.
The company was founded by Walter Geiger in Engen. The declared objective from the start was to develop chemistry solutions that save time and money. The first product launched was the SE-1 Waste Lye. In order to gain the optimum surface for recoating it had to be roughened, by then. Usually, it was done by means of ammonia solution or abrasive paper, a time-consuming and disagreeable method. With SE-1 Waste Lye this is a thing of the past. Not least for this reason, the product was enthusiastically accepted by trade and craft.
Based on consistent research and development, the product range has been extended continuously. Thus, in the years ahead a variety of special-purpose products were designed.
Year of birth of the Paint Stripper and Varnish Remover SE2 and Wallpaper Protective Lacquer TS 3.
Europe-wide sales network
A Europe-wide sales network was installed that is still active today.
Extension of production plants
Extension of production plants at the original location Breitestraße 10 in Engen.
Major fire inside production storage
The production storage fall prey to a major fire. Thanks to the active support from friends it was possible to establish within a few days a provisional production plant. Already at that time the planning for a new construction began, and in the year 1968 Geiger Chemie could move into the new building.
Change in legal form, transformation into a GmbH (Ltd) and an additional executive was appointed,
Dipl. Kfm.( certified merchant) Jürgen Geiger, son of the company founder.
Takeover of Kulanwerke Ulm
Takeover of Kulanwerke Ulm, manufacturer of special-purpose cleaning agents, to round off the sales range. This includes the development of new products, such as Cement Film Remover and Facade Cleaner, All-purpose cleaner (today Profi Star), and many other top sellers.
New state-of- the-art production facilities
Erection of new state-of- the-art production facilities with high-bay racking and an office building in Jahnstraße 46 in Engen.
New Corporate Identity
Relaunch of the website geiger-chemie.de
Our website has been modernized and has received a new painting.
How the image of Geiger Chemie has changed over the years